H&m trend coats first surfaced on Chictopia's streetstyle gallery in Winter 2010 seen on Amsterdam blogger reneesturme of fashionfillers.com. She wore her gray H&M Trend coat with a black H&M shoes, blue Episode necklace, and black H&M scarf. Since then, H&m trend coats have grown in popularity as bloggers from Bergen, Vienna, and Paris have discovered them. H&m trend coats are generally seen in chic, casual, and trendy style. Popular types of H&m trend coats are oversized, parka, trench, faux fur, and wool. Blogger's favorite colors are black, beige, gray, and red.
There are currently 105 streetstyle photos of bloggers wearing H&m trend coats. Most recently, blogger FashionZen of fashionzenblog.com rocked her H&M Trend coat with a Nike Air Force 1 sneakers.