H&M Intimates first surfaced on Chictopia's streetstyle gallery in Fall 2009 seen on Plovdiv blogger Frickys of frichic.com. She wore her black H&M corset top intimate with a white Zara Man shirt, black Topshop pants, and blue Zara blazer. Since then, H&M Intimates have grown in popularity as bloggers from Manila/Cebu, Los Angeles, and Norway have discovered them. H&M Intimates are generally seen in casual, chic, and romantic style. Popular types of H&M Intimates are lace top, slip, bustier, lace, and corset. Blogger's favorite colors are black, white, light pink, and ivory.
There are currently 91 streetstyle photos of bloggers wearing H&M Intimates. Most recently, blogger Kryz rocked her aquamarine H&M intimate with a light purple f&x top, purple Clothes Off skirt, and heather gray Sugarfree heels.