H&m button up clothing first appeared on Chictopia's streetstyle gallery in Spring 2009 seen on Stockholm blogger sillyeuropean. She styled her black H&M button up sweater with a black vintage inherited skirt, orange H&M snake skin shoes, and gray 80's thrifted accessories. Since then, H&m button up clothing has grown in popularity as bloggers from Los Angeles, Canada, and Boston have discovered them. H&m button up clothing is generally seen in chic, casual, and classic style.
There are currently 87 streetstyle photos of bloggers wearing H&m button up clothing. Most recently, blogger blairbadge of loveblair.com wore her H&M button up top with a Forever 21 acid wash pants.