Gorman clothing first surfaced on Chictopia's streetstyle gallery in Fall 2008 seen on Melbourne blogger fashrash. She wore her blue Gorman organic tank with a black American Apparel skirt and Witchery mustard leather heels. Since then, Gorman clothing has grown in popularity as bloggers from Melbourne, Sydney, and Perth have discovered them. Gorman clothing is generally seen in casual, chic, and comfortable style. Popular types of Gorman clothing are tops, skirts, wedges, heels, and clogs. Similar brands include Marcs, Forever New, Country Road, and Sportsgirl.
There are currently 54 streetstyle photos of bloggers wearing Gorman clothing. Most recently, blogger kisforkani of kisforkani.com styled her Gorman leggings with a Melissa shoes, Victoria's Secret jumper, and victoria's secret pink bra.