Gwen Vikkey Miao (Vicki Victoire), a fashion blogger of Chinese origin born in Denver, Colorado first started her blog with a review of the ten best in the “big four” fashion weeks Spring/Summer 2010 in January, 2010. In the following month, she set up a fan page on Facebook reaching more than 3,000 followers today. Miao has lived a kind of nomadic lifestyle between Hong Kong and Taiwan, Taiwan and Perth, Perth and Europe and so on since she was a child. Her multicultural background has exposed her to various lifestyles and different attitudes towards fashion yet even strengthened her motherland ties and her pride in being Chinese. Having worked in visual merchandising and marketing for the brands such as Ralph Lauren and TSE New York, Miao was trained to have a good eye on fashion and luxury goods. She doesn’t believe fashion as an individual entity, it has got to be linked up with history and culture. Miao is especially keen on the design inspired by oriental aesthetics. She sees it kind of her mission to bring any talented Chinese/Asian designers to the world’s attention.

Realizing the blogging market is so over-saturated, which means fashion bloggers from all over the world are doing more or less the same thing. Miao, being conscious of her Chinese heritage, tends to make her blog unique and genuine by specializing herself in oriental-inspired fashion with eastern motifs cross-fertilizing western styles which brings an exotic feel to it. While most bloggers are keeping an eye on the traditional “big four” fashion cities in the West and craving for the latest news about Karl Lagerfeld, Miao is exploring the emerging fashion markets in the East and helps spread the word about the best up-and-coming designers from China, Japan, Korea, Hong Kong, etc. On top of that, La Mode by GV Miao provides a platform for fashionistas to comment on their favorite oriental/ethnic/folklore designs and express their views on fashion of an oriental theme.