The Fur trend first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Berkeley blogger connie. She styled her beige INC fur vest with a white Uniqlo keith herring t-shirt, black Gap zippered pants, and green vintage platform, suede shoes. Since then, Fur clothing has grown in popularity as bloggers from Nyc, Los Angeles, and London have discovered them. Fur clothing is generally seen in chic, casual, and vintage style. In November 2010, Chictopia wrote an editorial about Stay Warm This Winter in Faux Fur!. Popular brands of Fur clothing are thrifted, Forever 21, Zara, H&M, and vintage.