Fluffy Sweaters first surfaced on Chictopia's streetstyle gallery in Winter 2010 seen on blogger Aphrodite. She wore her silver local brand fluffy sweater with a brown Zara chunky knit, Mango belt, and black Marc Jacobs knee high boots. Since then, Fluffy Sweaters have grown in popularity as bloggers from New York, Le Cafe Musain, and Berlin have discovered them. Fluffy Sweaters are generally seen in casual, chic, and romantic style. Popular brands of Fluffy Sweaters are new look, Darling, romwe, Topshop, and H&M.
There are currently 56 streetstyle photos of bloggers wearing Fluffy Sweaters. Most recently, blogger FashionZen of fashionzenblog.com wore her Ivyrevel fluffy sweater with a balenciaga cut out boots, Celine sunglasses, and leather pants.