The Faux Fur trend first surfaced on Chictopia's streetstyle gallery in Fall 2008 seen on Norway blogger Bettinastyle. She wore her black faux fur hat with a gray BikBok sweater, black Mango slingbacks belted high heels shoes, and black Vinatge high-waisted skirt. Since then, Faux Fur clothing has grown in popularity as bloggers from Los Angeles, Chicago, and San Francisco have discovered them. Faux Fur clothing is generally seen in chic, casual, and trendy style. In November 2010, Chictopia wrote an editorial about Stay Warm This Winter in Faux Fur!. Popular brands of Faux Fur clothing are asos, Forever 21, Zara, vintage, and H&M.