Elegant Coats first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on Makati blogger joannaladrido of joannaladrido.com. She wore her white Zara coat with a black Topshop dress and white Zara shoes. Since then, Elegant Coats have grown in popularity as bloggers from London, Warsaw, and Moscow have discovered them. Popular brands of Elegant Coats are Topshop, Mango, vintage, H&M, and Zara.
There are currently 1168 streetstyle photos of bloggers wearing Elegant Coats. Most recently, blogger Myblondegal of myblondegal.com rocked her mustard Choies coat with a burnt orange PERSUNMALL bag, red PERSUNMALL bracelet, and red romwe sweatshirt.