Elegant Coats first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on Makati blogger joannaladrido of joannaladrido.com. She wore her white Zara coat with a black Topshop dress and white Zara shoes. Since then, Elegant Coats have grown in popularity as bloggers from London, BURNT OAK, and Warsaw have discovered them. Popular brands of Elegant Coats are Topshop, Mango, vintage, H&M, and Zara.
There are currently 1270 streetstyle photos of bloggers wearing Elegant Coats. Most recently, blogger Myblondegal of myblondegal.com wore her black Chicwish coat with a white Equipment blazer, white Chicwish bag, and white Enzo Angiolini flats.