Elegant Coats first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on Makati blogger joannaladrido of joannaladrido.com. She wore her white Zara coat with a black Topshop dress and white Zara shoes. Since then, Elegant Coats have grown in popularity as bloggers from London, Moscow, and Bucharest have discovered them. Popular brands of Elegant Coats are Topshop, Mango, vintage, H&M, and Zara.
There are currently 926 streetstyle photos of bloggers wearing Elegant Coats. Most recently, blogger thehautepursuit rocked her JNBY camel oversized winter coat coat with a Givenchy bambi neoprene sweat shirt sweater, Opening Ceremony midi fluted peplum skirt skirt, and Senso talia i croc heels heels.