Elegant Coats first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on Makati blogger joannaladrido of joannaladrido.com. She wore her white Zara coat with a black Topshop dress and white Zara shoes. Since then, Elegant Coats have grown in popularity as bloggers from BURNT OAK, London, and Bucharest have discovered them. Popular brands of Elegant Coats are Topshop, Mango, vintage, H&M, and Zara.
There are currently 1234 streetstyle photos of bloggers wearing Elegant Coats. Most recently, blogger Maddinka of maddinka.com wore her bubble gum La Redoute coat with a black new look pants.