The Electric trend first surfaced on Chictopia's streetstyle gallery in Winter 2008 seen on San Francisco blogger ryanagz. He wore his blue electric jeans with a red knitted jacket. Since then, Electric clothing has grown in popularity as bloggers from Surabaya, Bucharest, and Chicago have discovered them. Electric clothing is generally seen in comfortable, eclectic, and casual style. Popular brands of Electric clothing are Marshalls, Orsay, Insight, H&M, and Zara.