The ELECTRIC trend first surfaced on Chictopia's streetstyle gallery in Winter 2008 seen on San Francisco blogger ryanagz. He wore his blue electric jeans with a red knitted jacket. Since then, ELECTRIC clothing has grown in popularity as bloggers from Surabaya, Bucharest, and Chicago have discovered them. ELECTRIC clothing is generally seen in comfortable, eclectic, and casual style. Popular brands of ELECTRIC clothing are Marshalls, Orsay, Insight, H&M, and Zara.
There are currently 29 streetstyle photos of bloggers wearing ELECTRIC clothing. Most recently, blogger skinnybuddha of mihaskinnybuddha.com styled her blue H&M electric dress with a black H&M boots, black Stradivarius studded bag, and black H&M stripes stockings.