Denim Jackets first surfaced on Chictopia's streetstyle gallery in Spring 2008 seen on Portland blogger camiller. She wore her Gap jean jacket with a American Apparel dress and Circa Joan & David shoes. Since then, Denim Jackets have grown in popularity as bloggers from Los Angeles, Antwerp, and New York have discovered them. Popular brands of Denim Jackets are Levi's, Forever 21, vintage, Zara, and H&M.
There are currently 1914 streetstyle photos of bloggers wearing Denim Jackets. Most recently, blogger BeatriceGutu of thefashioncuisine.com rocked her jacket with a shoes, shirt, and bag.