The Cute trend first surfaced on Chictopia's streetstyle gallery in Fall 2011 seen on blogger NatalieFeo of elmofeo.blogspot.com. She wore her camel unknown cute boots with a army green banana republic furry hood jacket, charcoal gray Target shorts and tights combo tights, and black vintage shorty shorts shorts. Since then, Cute clothing has grown in popularity as bloggers from Semarang, Barcelona, and Oradea have discovered them. Cute clothing is generally seen in chic, casual, and comfortable style. In May 2011, Chictopia wrote an editorial about Food Sweaters: Cute or Tacky?. Popular brands of Cute clothing are Aldo, Topshop, Bershka, H&M, and Zara.