The Cuff trend first surfaced on Chictopia's streetstyle gallery in Fall 2008 seen on Sydney blogger ouijesuis. She wore her silver UTECH cuff with a white LAB silk blend t-shirt and black Don't Ask Amanda skirt. Since then, Cuff clothing has grown in popularity as bloggers from Manila, Melbourne, and Los Angeles have discovered them. Cuff clothing is generally seen in casual, chic, and trendy style. In June 2013, Chictopia wrote an editorial about DIY Ear Cuff. Popular brands of Cuff clothing are Hermes, random brand, vintage, H&M, and Forever 21.