Cotton shirts first surfaced on Chictopia's streetstyle gallery in Fall 2008 seen on Sydney blogger ouijesuis. She wore her white LAB cotton shirt with a black Don't Ask Amanda zipper skirt, orange vintage silk scarf, and black Sportsgirl fringe bag. Since then, Cotton shirts have grown in popularity as bloggers from London, Helsinki, and Jakarta have discovered them. Cotton shirts are generally seen in casual, chic, and comfortable style. Popular brands of Cotton shirts are Gap, vintage, Forever 21, Zara, and H&M.