Cotton Look Bags first appeared on Chictopia's streetstyle gallery in Fall 2012 seen on Berkeley blogger annabel of blushingambition.blogspot.com. She styled her black Rebecca Minkoff bag with a light blue Uniqlo cotton oxford shirt, black Theory cotton shorts, and white nixon watch. Since then, Cotton Look Bags have grown in popularity as bloggers from London, Chicago, and Los Angeles have discovered them. Popular brands of Cotton Look Bags are Mulberry, asos, Zara, H&M, and Topshop.
There are currently 290 streetstyle photos of bloggers wearing Cotton Look Bags. Most recently, blogger andrea_k of blondebedhead.com styled her BCBG bag with a Duo boots, LAMB jacket, and jordache vintage shorts.