Cotton Look Bags first appeared on Chictopia's streetstyle gallery in Fall 2012 seen on Berkeley blogger annabel of blushingambition.blogspot.com. She styled her black Rebecca Minkoff bag with a light blue Uniqlo cotton oxford shirt, black Theory cotton shorts, and white nixon watch. Since then, Cotton Look Bags have grown in popularity as bloggers from London, Hong Kong, and Los Angeles have discovered them. Popular brands of Cotton Look Bags are Zara, asos, Mulberry, H&M, and Topshop.
There are currently 245 streetstyle photos of bloggers wearing Cotton Look Bags. Most recently, blogger Dominiquetiu of konichiwear.com wore her white Gucci bag with a pink Zara shorts.