Comfit clothing first surfaced on Chictopia's streetstyle gallery in Winter 2011 seen on Manila/Cebu blogger Kryz of kryzuy.com. She wore her bronze comfit flats with a tan Topshop blazer, tan WAGW top, and red Club Couture skirt. Since then, Comfit clothing has grown in popularity as bloggers from Manila/Cebu, Hong Kong, and Manila have discovered them. Comfit clothing is generally seen in chic, romantic, and casual style. Popular types of Comfit clothing are shoes, wedges, boots, flats, and heels. Similar brands include Sheinside, romwe, pinkaholic, and WAGW.
There are currently 27 streetstyle photos of bloggers wearing Comfit clothing. Most recently, blogger Kryz of kryzuy.com styled her turquoise blue comfit heels with a sky blue Sheinside shorts.