Choies Shirts first surfaced on Chictopia's streetstyle gallery in Summer 2012 seen on Hong Kong blogger mayo_wo of mellowmayo.com. She wore her ivory Choies shirt with a silver romwe skirt and periwinkle Sugarfree skirt. Since then, Choies Shirts have grown in popularity as bloggers from NJ, Prague, and Hong Kong have discovered them. Choies Shirts are generally seen in casual, chic, and comfortable style. Popular types of Choies Shirts are plaid shirt, chiffon, lace, plaid, and tartan. Blogger's favorite colors are white, ruby red, black, and brick red.