The Chain trend first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Edinburgh blogger DigitalLove of j-ad0rrre.blogspot.co.uk. She styled her blue vintage chain bag with a blue H&M blazer, vintage polkadot dress, and black Rocketdog dolly shoes. Since then, Chain clothing has grown in popularity as bloggers from Nyc, Los Angeles, and New York have discovered them. Chain clothing is generally seen in chic, casual, and trendy style. In October 2012, Chictopia wrote an editorial about DIY Body Chain. Popular brands of Chain clothing are Chanel, Zara, H&M, Forever 21, and vintage.