The Chain trend first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Edinburgh blogger DigitalLove of j-ad0rrre.blogspot.co.uk. She styled her blue vintage chain bag with a blue H&M blazer, vintage polkadot dress, and black Rocketdog dolly shoes. Since then, Chain clothing has grown in popularity as bloggers from Nyc, Los Angeles, and New York have discovered them. Chain clothing is generally seen in casual, chic, and trendy style. In October 2012, Chictopia wrote an editorial about DIY Body Chain. Popular brands of Chain clothing are thrifted, Zara, H&M, Forever 21, and vintage.
There are currently 1008 streetstyle photos of bloggers wearing Chain clothing. Most recently, blogger reneesturme styled her black Kardashian Kollection chain top with a black Zara ankle boots, black River Island coat, and black Kardashian Kollection caviar bead skirt. Currently, there are 18 active listings of Chain clothing for sale on Chictopia.