Butterfly Necklaces first surfaced on Chictopia's streetstyle gallery in Spring 2009 seen on Wonderland blogger aranell of meandorla.co.uk. She wore her white Pilgrim butterfly necklace with a yellow vintage grecian dress, white Noa noa petticoat skirt, and white Miss Selfridge lace tights. Since then, Butterfly Necklaces have grown in popularity as bloggers from Hong Kong, Chicago, and Lyon have discovered them. Butterfly Necklaces are generally seen in chic, basic, and casual style. Popular brands of Butterfly Necklaces are Choies, Topshop, vintage, Accessorize, and Forever 21.
There are currently 63 streetstyle photos of bloggers wearing Butterfly Necklaces. Most recently, blogger mochaccinoland of mochaccinoland.blogspot.com wore her white Choies butterfly necklace with a beige Monki hat, light blue kate spade clutch bag, and white Ladymade off-shoulder top.