Brown Jackets first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on Chattanooga blogger Snowshoe. She wore her brown cropped vegan "leather" jacket with a American Apparel oversized cranberry t-shirt, black Levi's vintage high waisted cuffed shorts, and Dr. Martens gunmetal gray. Since then, Brown Jackets have grown in popularity as bloggers from Los Angeles, New York, and San Francisco have discovered them. Brown Jackets are generally seen in casual, chic, and bohemian style. Popular brands of Brown Jackets are Bershka, Forever 21, Zara, H&M, and vintage.
There are currently 1939 streetstyle photos of bloggers wearing Brown Jackets. Most recently, blogger fashioncoolture of fashioncoolture.com.br wore her brown Dafiti jacket with a neutral triton pants and charcoal gray triton t-shirt.