The bralet trend first surfaced on Chictopia's streetstyle gallery in Spring 2010 seen on Indianapolis blogger cayleem of ifyouseekstyle.com. She wore her black H&M divided black bralet bra with a green H&M oversize button down shirt, white vintage levi shorts, and black Zara studded bag. Since then, Bralet clothing has grown in popularity as bloggers from London, London, and Cheltenham have discovered them. Bralet clothing is generally seen in chic, bohemian, and sexy style. Popular brands of Bralet clothing are H&M, new look, asos, Missguided, and Topshop.