The Bralet trend first surfaced on Chictopia's streetstyle gallery in Spring 2010 seen on Indianapolis blogger cayleem of ifyouseekstyle.com. She wore her black H&M divided black bralet bra with a green H&M oversize button down shirt, white vintage levi shorts, and black Zara studded bag. Since then, Bralet clothing has grown in popularity as bloggers from London, London, and Edinburgh have discovered them. Bralet clothing is generally seen in chic, bohemian, and casual style. Popular brands of Bralet clothing are Missguided, new look, H&M, asos, and Topshop.