Boyfriend Jeans first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Berkeley blogger connie. She styled her blue madewell boyfriend jeans with a white Staerk lace back top, black H&M platforms shoes, and black Only hearts lace bra. Since then, Boyfriend Jeans have grown in popularity as bloggers from Los Angeles, London, and New York have discovered them. Boyfriend Jeans are generally seen in casual, chic, and comfortable style. In April 2011, Chictopia wrote an editorial about Boyfriend Jeans: Spring Trend 2011. Popular brands of Boyfriend Jeans are Levi's, American Eagle, Gap, H&M, and Zara.