Bow Belts first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on Sydney blogger thenoircollective. She wore her beige Kookai bow belt with a hand-made navy skirt, black Target knit striped top, and black levante sheer tights. Since then, Bow Belts have grown in popularity as bloggers from Los Angeles, Guangzhou, and Melbourne have discovered them. Bow Belts are generally seen in chic, romantic, and classic style. Popular brands of Bow Belts are Primark, Zara, asos, H&M, and Forever 21.
There are currently 350 streetstyle photos of bloggers wearing Bow Belts. Most recently, blogger Chaba of thrilloftheheel.blogspot.com styled her ruby red Stradivarius bow belt with a light pink H&M cardigan and blue Bershka polka dot skirt.