Boohoo Sweaters first surfaced on Chictopia's streetstyle gallery in Fall 2012 seen on Sevastopol blogger Luba. She wore her off white Boohoo sweater with a black tights, black Bershka skirt, and black heels. Since then, Boohoo Sweaters have grown in popularity as bloggers from Sevastopol, Tallinn, and Connecticut have discovered them. Boohoo Sweaters are generally seen in casual, chic, and goth style. Popular types of Boohoo Sweaters are knit, netted, and ruffled retro lace. Blogger's favorite colors are off white, light orange, light purple, and black.
There are currently 10 streetstyle photos of bloggers wearing Boohoo Sweaters. Most recently, blogger VladaCotorobai of vladasworld.blogspot.com styled her Boohoo sweater with a La Redoute coat, jennyfer pants, and Bershka flats.