Boohoo Sweaters first surfaced on Chictopia's streetstyle gallery in Fall 2012 seen on Sevastopol blogger Luba. She wore her off white Boohoo sweater with a black tights, black Bershka skirt, and black heels. Since then, Boohoo Sweaters have grown in popularity as bloggers from Sevastopol, Los Angeles, and New York City have discovered them. Boohoo Sweaters are generally seen in casual, chic, and goth style. Popular types of Boohoo Sweaters are knitted, willow short sleeve fluffy top, knit, netted, and ruffled retro lace. Blogger's favorite colors are off white, light orange, light purple, and black.
There are currently 11 streetstyle photos of bloggers wearing Boohoo Sweaters. Most recently, blogger mybelonging of mybelonging.com rocked his off white Boohoo knitted sweater with a white Boohoo plimsolls shoes, black Tom Ford clubmasters sunglasses, and periwinkle Boohoo acid wash pants.