The Bomber trend first surfaced on Chictopia's streetstyle gallery in Winter 2008 seen on Beijing blogger nightcap. She wore her silence and noise bomber jacket with a black Motel floral dress, obi wrap belt, and vintage pumps. Since then, Bomber clothing has grown in popularity as bloggers from San Francisco, Jakarta, and London have discovered them. Bomber clothing is generally seen in casual, chic, and comfortable style. Popular brands of Bomber clothing are River Island, vintage, Target, Zara, and H&M.