The Body Chain trend first surfaced on Chictopia's streetstyle gallery in Fall 2011 seen on Manila blogger camilleco of itscamilleco.com. She wore her Sugar-Kissed body chain necklace with a Rockn' Soule vest, Rockn' Soule cross necklace, and Rockn' Soule bracelet. Since then, Body Chain clothing has grown in popularity as bloggers from San Francisco, Manila, and Århus have discovered them. Body Chain clothing is generally seen in chic, rocker, and bohemian style. In October 2012, Chictopia wrote an editorial about DIY Body Chain. Popular brands of Body Chain clothing are briwok, vanessa mooney, H&M, Topshop, and DIY.