The Body Chain trend first surfaced on Chictopia's streetstyle gallery in Fall 2011 seen on Manila blogger camilleco of itscamilleco.com. She wore her Sugar-Kissed body chain necklace with a Rockn' Soule vest, Rockn' Soule cross necklace, and Rockn' Soule bracelet. Since then, Body Chain clothing has grown in popularity as bloggers from San Francisco, Los Angeles, and Manila have discovered them. Body Chain clothing is generally seen in chic, rocker, and bohemian style. In October 2012, Chictopia wrote an editorial about DIY Body Chain. Popular brands of Body Chain clothing are AmiClubWear, Urban Outfitters, H&M, Topshop, and DIY.
There are currently 92 streetstyle photos of bloggers wearing Body Chain clothing. Most recently, blogger RuxandraIoana of from-brussels-with-love.blogspot.be styled her 2dayslook body chain accessories with a 2dayslook bag and 2dayslook ring.