Blue Cardigans first appeared on Chictopia's streetstyle gallery in Fall 2009 seen on Amsterdam blogger reneesturme of fashionfillers.com. She styled her blue vintage cardigan with a red my grandma's shirt, black H&M tights, and black Wedins boots. Since then, Blue Cardigans have grown in popularity as bloggers from Manila, New York, and Jakarta have discovered them. Blue Cardigans are generally seen in casual, comfortable, and chic style. Popular brands of Blue Cardigans are Gap, vintage, Zara, Forever 21, and H&M.