Black Theory Shirts first surfaced on Chictopia's streetstyle gallery in Winter 2008 seen on Dallas blogger Ninistyle of ninistyle.net. She wore her black Theory shirt with a black i made skirt and black alaia shoes. Since then, Black Theory Shirts have grown in popularity as bloggers from Boston, Dallas, and California have discovered them. Black Theory Shirts are generally seen in elegant, rocker, and basic style. A popular type of Black Theory Shirts are plaid.
There are currently 12 streetstyle photos of bloggers wearing Black Theory Shirts. Most recently, blogger JillPineda of jillpineda.com wore her black Theory shirt with a black Charles & Keith boots, black unbranded "boss" baseball hat hat, and black unbranded "nerd" baseball hat hat.