Benetton Coats first appeared on Chictopia's streetstyle gallery in Winter 2011 seen on Amsterdam blogger theworldlooksred of theworldlooksred.com. She styled her navy benetton coat with a light blue Monki floral print dress, tawny p&c bag, and tawny Primark belt. Since then, Benetton Coats have grown in popularity as bloggers from Norway, Vienna, and Cambridge have discovered them. Benetton Coats are generally seen in comfortable, casual, and chic style. Popular types of Benetton Coats are trench, black, oversized, and wool. Blogger's favorite colors are black, beige, navy, and dark brown.