Basic Heels first appeared on Chictopia's streetstyle gallery in Fall 2010 seen on Denver blogger Haiku_Ambulance of haikuambulance.com. She styled her black Steve Madden Luxe heels with a black Urban Outfitters high waisted shorts, navy Target shirt, and black urban outiftters polka dot tights. Since then, Basic Heels have grown in popularity as bloggers from Gliwice, Los Angeles, and Tenerife have discovered them. Popular brands of Basic Heels are H&M, Jeffrey Campbell, Steve Madden, Aldo, and Zara.
There are currently 1640 streetstyle photos of bloggers wearing Basic Heels. Most recently, blogger alinaceusan of alinaceusan.wordpress.com wore her carrot orange Casadei blades heels with a red H&M bag, black Alexandra Avram pants, and black Diva Charms lace skirt as top blouse.