Asos Hats first surfaced on Chictopia's streetstyle gallery in Spring 2009 seen on Zürich blogger PascalG. He wore his yellow asos straw hat with a black Ray Ban wayfarer glasses, blue acne round neck t-shirt, and black Fly 53 leather jacket. Since then, Asos Hats have grown in popularity as bloggers from Los Angeles, London, and San Francisco have discovered them. Asos Hats are generally seen in casual, chic, and bohemian style. Popular types of Asos Hats are turban, floppy hat, wool, fedora, and beanie. Blogger's favorite colors are black, tan, heather gray, and brown.
There are currently 930 streetstyle photos of bloggers wearing Asos Hats. Most recently, blogger MarlaSinger of theversicle.com wore her black asos felt boater hat with a crimson Opening Ceremony grunge oxford boots, crimson Forever 21 abstract print dress, and black H&M biker faux leather jacket.