70s Jeans first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Dallas blogger pauline of avant-lard.blogspot.com. She styled her Insight jeans with a PROENZA SCHOULER top, Marc by Marc Jacobs bag, and Christian Louboutin shoes. Since then, 70s Jeans have grown in popularity as bloggers from Los Angeles, Koeln, and San Francisco have discovered them. Popular brands of 70s Jeans are Forever 21, Gap, J Brand, H&M, and Zara.
There are currently 1299 streetstyle photos of bloggers wearing 70s Jeans. Most recently, blogger vonvogue of vonvogue.com rocked her navy Paige Denim jeans with a light blue Mango shirt and black Sophie Hulme bag.